CTG Training Pamphlet

SALES SKILLS

You are the custom countertop expert! • Take advantage of our Resource Guides! These online books aid in the selling process. • Utilize your selling walls to allow your customer to view all of our options in person. • Be confident in your relationships with Sage Surfaces Support Specialists and your local fabri cator. We are here to help YOU! Approaching the B word with customers... • Instead of asking your customer what their budget is, ask them what kind of investment they are looking to make. • Your customer sought you out! You did not have to generate this lead. Assist the customer in creating their dream kitchen; you can always scale back the final choices to fit within the invest ment they are wanting to make. Once in a lifetime sale! • On average, countertops are replaced 1.5 times in an individual’s lifetime. • Your customer may never have been through this process before. Arm them with the template and install checklists to ensure they know expectations at each appointment. • Have a goal of earning your customer’s recommendation to their friends and family. Build a relationship wth Sage Surfaces and Fabricator Partners. • Avoid unnecessary delays by communicating with countertops@cabinetstogo.com and they will reach out to Sage Support Specialists and/or your local fabricator. Stay up to date on lead times and material situations. • Keep the customer in the loop about their project and get in front of any situations that may arise. • Know the customer’s preferred method of communication.

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